Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend.
While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. You will learn this through case studies of successful SEO results; discussions on your onsite marketing, review and use marketing tools that can contribute strongly to your website’s organic search results.
The workshop isn’t over-technical or geeky and you certainly don’t have to know HTML. You’ll learn and cover areas including leveraging content marketing to boost your SEO rankings, how to promote and share your onsite content on social media for SEO benefit; and why building links remains an important SEO tactic.