You may have heard that this week that the digital media company Mi9 has appointed Tim Parsons as the Director of Product Innovation, with a top priority of attracting and entertaining audiences through digital experiences.
This is a great example of what leading brands and companies are doing in Australia to leverage the new wave of content marketing by focussing on engaging and entertaining experiences for audiences.
Tim brings a wealth of digital agency and online startups experience to the role, having worked with some major brands such as Apple, McDonalds and Toyota and start-up agency/accelerators like Spike Wireless, Oven Digital and Pollenizer.
Tim will be reporting to Richard McLaren who is Mi9’s Managing Director of Data and Services. Richard said “As our industry continues on the path to digital convergence, creating new products and experiences that engage users through contagious content across platforms will become more important than ever.”