This event will discuss various topics and cover what is shaping, influencing and driving digital advertising and marketing through this year and the next.
What if advertisers and marketers stop caring about the what pipeline should they advertise through and started caring about the quality of the message they’re sending. In 2015, consumers don’t “go online” anymore, we are all online, moving towards a world of total connectivity. With the ever growing and evolving technologies that allow us to connect to one and another, marketers need to more efficiently connect with consumers, this presentation will address many of the issues around “spray and pray” advertising and how to effectively get the attention of your target market through quality over quantity marketing.