In this Networx we’ll be discussing the topic of events – looking specifically at events as a prominent part of the marketing mix. Discussion areas will include the current increase and popularity of events (particularly in the corporate sector), tips on securing an audience for an event, and what makes an event a success.
We’ll explore:
- The logistics of creating and delivering a standout event
- ROI and what you should expect events to deliver for your brand • Sponsorships and partnering with events
- Obtaining media coverage and social buzz
- Working with talent
- Emerging trends in the event arena
Speakers include:
Jackie Frank
Publisher of Fashion and Health, Pacific Magazines
Kate Russell
Regional Community Manager NSW and ACT, of lululemon athletica
Katerina Pitsikas
Director and Producer of Kat & Co