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Defining Digital Success in 2015

Do you define success by your Facebook likes, your conversion rate or by your contribution to the organisation’s bottom line? Is your organisation’s strategy focused on attracting more customers or greater share of wallet? Faster churn or higher life time value?

In February, Interactive Minds will explore what are the appropriate KPIs for digital initiatives and how to align these with your business’ broader strategic KPIs. Find out how digital works with finance, the important questions to ask, and what rate of return is expected for a digital marketing investment.

This event will help digital practitioners at all levels to understand the levers behind defining their success.

Speakers Include:

 

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