There really is no excuse for not getting along to all the incredible events that the marketing industry has to offer for the month of April. There really is something for everyone, including events that cover content marketing, communicating change, data-driven marketing and even google analytics training.
Attending industry events is the perfect way to kick-start your creativity and get that inspiration flowing—something that is vital to any marketing or advertising campaign. Listening to fresh ideas from people within or outside your industry can often give you the push you need to add an edge to your marketing campaigns that may be suffering from using the same old techniques. It’s also an opportunity to make important relationships, engage in mentoring and expand your client base beyond its current confines.
If you’re interested in any of the events below, simply follow the links or visit our marketing conferences and events page. If you have any events that you think deserve a mention, please send them our way—all you have to do is complete our quick and easy online form.
April 2016 Marketing Events
Google Analytics Training
April 4 – April 5
University of Queensland Business School
Central Plaza One, 345 Queen Street
Brisbane, QLD 4000 Australia
Unlock the potential of Google Analytics and learn how to build a successful online presence with Google Analytics Certified experts from Loves Data. For more information, visit: http://lovesdata.co/W1AyH
CX Marketing Sydney
April 5
Sheraton On The Park
161 Elizabeth Street
Sydney, NSW 2000 Australia
CX Marketing Sydney 2016 is an event that will help accelerate your business’ success in a competitive marketplace where customer experience (CX) can determine the future of your brand. This one-day event will help participants: Gain a deep understanding of rapidly changing digital customers through application targeted new data sources and techniques; Create and drive successful collaboration with your corporate technology teams as well as source management of external partners, suppliers and vendors; Understand the process of improving your customer experience quality and increase overall customer loyalty. For more information, visit: https://www.forrester.com/CX+MARKETING+2016+SYDNEY/-/E-EVE6959
Digital Marketing Training
April 11 – April 13
Melbourne Business School
200 Leicester Street,
Melbourne, Victoria 3053, Australia
During this three day course you will learn how to measure and improve your social media advertising, search and display marketing activities with Google Certified experts from Loves Data. For more information, visit: http://lovesdata.co/wQXkV
Social Marketing: Evidence-driven?
April 11 @ 6:00 pm – 8:30 pm
GTs Hotel, 64 Devonshire Street
Surry Hills , New South Wales 2010
This event brings together social marketers from the government, research consultancy, and non-government sectors for a thought-provoking discussion and Q&A session. Social marketing, or as now often referred to ‘social change marketing’ (to distinguish it from Twitter and Facebook ads!) has evolved dramatically over the past four decades in Australia and overseas. We are a long way now from Norm telling us to think about “Life.” and to “Be in it.” How far have we come in this journey and in developing effective campaigns for social change and health promotion? And importantly what’s been the role of good social and market research in optimising effectiveness of such campaigns? For more information, visit: http://www.amsrs.com.au
ADMA Guru Breakfast Series – Digital Disruption
April 14 @ 7:00 am – 9:30 am
The Point, Aquatic Drive
Albert Park Lake, VIC 3206 Australia
Join ADMA for breakfast and hear how Xero disrupted the small business accounting sector using digital technologies. Don’t miss the first ADMA VIC GURU breakfast of 2016 and hear more about how Direct Marketing Manager, James O’Connell-Cooper developed a successful marketing strategy that used data-led techniques to produce highly-effective marketing results for Xero. For more information, visit: http://www.adma.com.au
Fundamental Workshop: Video Marketing
April 14 @ 8:30 am – 12:30 pm
Cliftons Brisbane, Level 3, 288 Edward Street
Brisbane, Queensland 5000 Australia
Learn how to think strategically about video content as part of the marketing mix, as well as how to create engaging content that can be used in a variety of different business contexts. For more information, visit: http://www.ami.org.au
The Secret to Online PR Success
April 14 @ 12:00 pm – 2:00 pm
Chartered Accountants Australia and New Zealand
Westpac Building, Level 29, 91 King William Street
Adelaide, South Australia 5000 Australia
Times have changed and the PR landscape certainly has changed too. It has long been ‘obligatory’ for all types of companies and organisations to have a social media presence as part of their Marketing or PR strategy. Some companies are better at it than others, boasting sizeable subscriber bases and a busy content schedule.Grant Law of Grant Law Public Relations will discuss social media trends and how smart marketers are using social media in a tangible, measurable way to achieve predetermined results. For more information, visit: http://www.apsma.com.au
Content Strategy Masterclass – Melbourne
April 19 – April 20
Karstens Melbourne, 123 Queen Street
Melbourne, VIC 3000 Australia
With brands publishing so much content every day, the question is no longer whether you should be creating content, but how to make your content more effective in achieving your business goals. This two-day practical and interactive masterclass is designed to offer unambiguous and clear steps to designing, documenting, implementing and improving a content strategy. For more information, visit: www.progressmedia.com.au
Creating & Maximising Your Marketing Stack
April 20 @ 7:30 am – 9:00 am
RMIT City Campus – Storey Hall
Building 16, Level 7, “Green Brain”. 342 Swanston Street
Melbourne, VIC 3000
IntelligenceBank is one of Australia’s fastest growing technology companies, a local success story and a recent finalist in the 2015 global Stackies Awards. This breakfast session will focus on Marketing Technology and the all important, ‘Customer Journey’. IntelligenceBank will share their strategy and present their own technology stack in a B2B case study, demonstrating the significant impact it has had on their business. For more information, visit: http://www.ami.org.au
Master Workshop: SEO for Marketers
April 20 @ 8:45 am – 4:30 pm
Cliftons Brisbane, Level 3, 288 Edward Street
Brisbane, Queensland 5000 Australia
Optimising your website for search is the lowest cost and most effective marketing tactics that you can deploy online, out performing most other online and digital marketing activities in delivering ROI for your marketing spend. While this is not a hands-on workshop, you will learn how to manage your SEO team and effectively work with them on leveraging the most up-to-date search strategies in the market. For more information, visit: http://www.ami.org.au/
Marketing Automation Strategy
April 21 @ 8:45 am – 4:30 pm
Clifton Melbourne, Level 1, 440 Collins Street
Melbourne, Victoria 3000 Australia
Marketing automation is a fast-growing area of marketing strategy and technology that enables both B2B and B2C businesses organisations to automate, streamline and closely monitor their marketing campaigns, brand exposure and consumer interaction and and activity, increasing efficiencies and results. Successful marketing automation can achieve great ROI with components across lead generation strategies, customer segmentation processes, manage the overall customer journey and marketing lifecycle, cross-sell and up-sell to existing customers, retain customers; and measure your marketing ROI.
For more information, visit: http://www.ami.org,au
ADMA Data Day
Sydney – April 27 – Luna Park Sydney, 1 Olympic Drive, Milson’s Point, Sydney, NSW 2061
Melbourne – April 29 – Crown Promenade, 8 Whiteman Street, Southbank, Melbourne, VIC 3006
When you effectively harness the power that data brings to your marketing, you open up possibilities for your business that you didn’t think were possible. It’s real-time marketing rather than the overhyped buzz word from years past. Data Day 2016 will bring you a stellar line-up of global and local speakers, covering themes that focus on how to streamline automation to painlessly deliver best-performing results. It will also explore ways of using technology in new and innovative ways. For more information, visit: http://www.admadataday.com.au
Digital Stream – Content Chaos, are you ready to disrupt?
April 27 @ 12:15 pm – 1:45 pm
Pilot Partners, Level 10 Waterfront Place, 1 Eagle Street
Brisbane, Queensland 4000 Australia
Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience? Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. For more information, visit: https://www.apsma.com.au
Fundamental Workshop: Communicating for Change
April 28 @ 8:45 am – 1:00 pm
Cliftons Brisbane, Level 3, 288 Edward Street
Brisbane, Queensland 5000 Australia
Workshop Outline Effective communication is your greatest tool in leading stakeholders towards productive change. The half-day workshop can be applied internally or externally – stakeholders will vary, but the process is essentially the same. For more information, visit: www.ami.org.au
Fundamental Workshop: Developing in the Digital Age
April 29 @ 8:45 am – 1:00 pm
Clifton Melbourne, Level 1, 440 Collins Street
Melbourne, Victoria 3000 Australia
In the Developing in the Digital Age – Understanding Choices, Francine Bishop, author of Social Media Evolution, shares scientific data about how social media and digital devices affect the brain. She reveals how new forms of communicating is changing the landscape for marketers in the future and shares evidence which is sure to influence the choices we make in the digital age. For more information, visit: www.ami.org.au