The ADMA October Lunch n Learn will feature Eddie Mendez, Brand Strategist, at Google, who will be covering the topic of Getting Engaged… With YouTube! – ‘How to drive brand engagement with your consumer through YouTube’.
From Van Damme’s epic split to the harlem shake, YouTube is where today’s culture is created, mashed up and shared. Join us at the next ADMA Lunch n’ Learn to find out more about how brands like Red Bull are using YouTube to create meaningful connections with their audience and how your brand or agency can win the moments that matter. Sessions will include:
- From Pepsi to Red Bull to YouTube – My story
- Why engagement matters and the always-on consumer
- YouTube: An engagement driving force