It is widely accepted that video can work as a strategic marketing and sales tool by improving conversion rates, increasing user engagement and providing an opportunity for user-generated content.
At this event we will consider the role of video and how organisations are leveraging the opportunities that video provides.
Speakers will discuss how to best use relevant videos and what you can do to achieve a balance between production quality and cost. Speakers include:
- James Johnson, Group Digital Manager, Michael Hill
- Douglas Nicol, Partner, The Works
- Mark Blair, Vice President Australia & New Zealand, Brightcove
- Farhad Meher-Homji, Founder at Changer Studios