Generating and sharing compelling content has quickly become a vital weapon in the professional services marketing arsenal. But how do you meet the challenge to produce professional content that cuts through the clutter and finds its way to the right audience?
Melita Francis from Melita.Digital will share her thoughts on the current content marketing landscape and what marketers need to consider prior to planning and distributing content. She will address what content disruption looks like and provide examples of who has successfully used content to create ‘chaos’ within their industries.
Melita will also take a broad look at what content marketing strategy looks like; from planning, developing and reviewing different content distribution channels (paid, owned and earned) through to effectively measuring content performance.
This session will arm marketers with new ideas to better manage their content marketing strategy as well as tips and tools for achieving greater engagement (and hopefully creating content anarchy!).