“Content marketing is a marketing technique concerned with creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined and understood target audience – with the objective of driving profitable customer action” (The Content Marketing Institute 2013).
In this one day intensive workshop participants will learn the principles and methodology of content marketing, including how to develop a content marketing strategy, writing a content marketing plan, and how to develop your content machine to realise results. Participants will also gain an understanding of how to optimise content to generate leads.
Information presented includes case studies, current research, and practical hands-on tips. Participants have the opportunity to learn from each other with discussion of experiences encouraged by the facilitator.
Please bring your laptop computer