Blogger outreach is now a mainstay in the life of PR professionals and is increasingly valued as an important area of influence for brands. So, what are the insights of bloggers regarding working with PRs and how can we create a sustainable working relationship for the future?
Join us at an exclusive PRIA breakfast to hear from Felicity Grey, Managing Director of Australia’s largest blogging community, Nuffnang with veteran vintage blogger Candice Deville. Discuss the differences between journalists and bloggers, balancing editorial and advertorial and how to create authentic narrative through shared experiences.