In today’s dynamic and challenging communication environment, it’s more important than ever to plan and implement communication initiatives grounded in business thinking that add greater value to stakeholders and deliver business results.
IABC Queensland is pleased to present a Strategic Communication Masterclass with Sia Papageorgiou FRSA, SCMP, President of IABC Victoria, which will show you how to define communication needs, deliver measurable outcomes and build your credibility as a trusted in-demand communication professional.
This interactive workshop will show you how to:
• build alignment between business needs and communication outcomes, from analysing the business environment to defining need, segmenting audiences and delivering measurable outcomes
• develop ROI for your communication efforts
• drive value for stakeholders in today’s communication environment
• increase your perceived value within your organisation.