There has been a massive increase in online consumer behavior. People are increasingly shopping online & businesses are also adapting their marketing to meet this surge in demand. However they are finding the online medium very competitive.
The Webinar will cover the following topics:
- State of Digital Marketing in Australia
- Digital Marketing Channels and Resources
- Online Competition – What are you competing against?
- Website CRO: Conversion Optimisation
- The Power of User Engagement
- The Challenge of Resources
- How to Calculate and Measure the Marketing ROI
About the presenter – Sid Lal
MD, Bruce Clay Australia
Sid is an award winning marketer and domain expert in Digital Marketing (specialising in SEO and Google Ads) and is a speaker and instructor at various industry forums including TEDx, DMAI, SES, Adtech, Australian Marketing Institute, Young Entrepreneurs Academy & more.
Sid is a serial entrepreneur who set up his first business when he was still in University. In 2005 he used his Digital Marketing knowledge to transform his entire business from an offline model into an Internet Marketing powered inbound sales organisation which translated into $15 million in online sales for its channel partners.
Since 2009 he has been heading Bruce Clay, first in India & more recently in Australia.