The 9th annual ad:tech Australia conference takes place on 10th & 11th March at the Hilton Sydney, (re)redesigned for the second year running to move the market forward by meeting the needs of Australia’s marketing & media community.
The Full Agenda has now been announced, with tickets selling at their fastest rate ever!
Much like last year, the 2015 event will include international and local keynotes, fireside chats, industry Q&A panels and plenty of networking opportunities; however the BIG DIFFERENCE for 2015 is the channel focused pillar format we’ve used since 2007 has gone the way of the dinosaurs!
This 2015 event program has been completely reshaped to address challenges modern marketers face with the increasingly complex marketing landscape. So, rather than have content pillars that focus on core ad technologies, the 2015 event will have CHANNEL AGNOSTIC pillars focused on addressing four key marketing challenges;
1.Building Brand Awareness & Finding New Customers
2.Collecting, Measuring & Using Data Effectively
3.Delivering Exceptional Customer Experience
4.Converting Citizens into Loyal Customers
Reshaping the program this way makes it far easier to showcase best practice examples of how other marketers are leveraging various technologies, channels and marketing strategies to address the above-mentioned challenges.
The reshaped two day program will feature a range of thought leaders speaking on subjects marketers need to know about, spanning creativity and design thinking, data and insights led marketing, marketing across multiple channels and screens and much, much more.
With keynotes and panel sessions from some of the world’s most famous brands and some of Australia’s most influential success stories, the 2015 program has been designed to provide an audience of smart marketers with “actionable insight” they can take back to their desks and use.