A highly practical short course designed to make you a YouTube marketing expert. This course is delivered both online in a self paced format, as well as in virtual workshops.
Date: On Demand
Delivery: Online
Duration: 20 hours. self paced
Learn how to:
- Create engaging YouTube videos
- Use paid YouTube ads
- Record, edit and publish videos
- Grow and manage your channel
- Analyse and report
Key Takeways:
- A YouTube overview including features and advantages
- Learn how to create a channel, upload video, use ads, playlists and end screens. Explore live, 360° video and Shorts
- Grow your knowledge of optimising for maximum views, how to grow your network and provide value to your audience
- Optimise your campaigns with analytics and insights. Report on key metrics.
- Learn the four Cs – Cross promotion, Consistency, Collaboration and Creativity
- Customise your channel, Call to Actions (CTAs), creating banners and encouraging engagement
- Learn about video production stages, recording and editing. How to use Canva for editing and thumbnails
- Explore the range of advertising formats including TrueView, Discovery and Bumper ads, partnering with influencers and ad campaigns