We will begin by outlining the key elements of a creative brief and discuss ways in which you can find the best information to complete the Brief – information that is insightful and actionable.
We will discuss what is important and what is secondary. We will discuss the process in which to put the Brief together – who to involve, when.
Takeaways
- What are the essential elements of a creative brief
- Where to find the information needed to complete the essential elements
- How to write those elements in a clear succinct way
- When to involve others in the process of writing the brief