Join Irene Joshy, Head of Creative at Kantar Insights for APAC & Australia. A recognised industry leader who recently served as a juror at 2023 Cannes Lions awards, Irene will share her invaluable insights on creative effectiveness and the ingredients of an award-winning campaign.
This webinar is essential for marketers aiming to leverage the power of creative storytelling and strategic data utilisation, guided by insights from a seasoned professional.
Don’t miss this unique opportunity to elevate your marketing strategies.
Topics Covered
- The impact of differentiation in driving brand growth, with evidence from BrandZ.
- The need for agility and customisation in modern marketing strategies.
- The critical role of pre-testing creative campaigns, supported by evidence from Kantars LINK validations and Brand Lift Insights (BLI) database.
- How to strike a balance between creativity and effectiveness, with examples from high-performing Australian ads.