Who is Winning SEO in 2020 and Why?
What sites have grown in organic market share in 2020, and how did they achieve the results they did? Lily will provide an overview of which sites have been gaining ground during the coronavirus pandemic, as well as winners of recent Google algorithm updates. Her talk will provide examples of specific SEO strategies these sites have implemented to earn top positions, and the extent to which E-A-T (expertise, authoritativeness, and trustworthiness) plays a role in SEO performance in 2020.
Lily Ray, SEO DIRECTOR, PATH INTERACTIVE
Lily has worked across a variety of verticals with a focus on retail, e-commerce, B2B and CPG sites. In addition to overseeing SEO strategies across Path’s clients, Lily loves diving into algorithm updates, assessing quality issues and solving technical SEO mysteries.
Agenda:
Summit Kick Off
Jim Christian, DMO
Joe Sinkwitz, DMO
TJ Van Der Werf, DMO
Who is Winning SEO in 2020 and Why?
What sites have grown in organic market share in 2020, and how did they achieve the results they did? Lily will provide an overview of which sites have been gaining ground during the coronavirus pandemic, as well as winners of recent Google algorithm updates. Her talk will provide examples of specific SEO strategies these sites have implemented to earn top positions, and the extent to which E-A-T (expertise, authoritativeness, and trustworthiness) plays a role in SEO performance in 2020.
Lily Ray, Path Interactive
SEO Lessons Learnt During COVID – Navigating Travel SEO in Uncertain Times
A fireside chat with Richard Rowley and Tania Shershin from VRBO, an Expedia Group company.
Richard Rowley, VRBO London
Tania Shershin, VRBO
E-Commerce SEO From Zero to $27m
Learn how one business built a legacy from nothing but an idea and an E-commerce SEO plan. Session includes an overview of the original roadmap, lessons learned, and optimization processes developed for competitive product categories, products and link-earning content. Several case studies and actual data will be presented, along with a list of the tools used, resources hired, and tasks implemented, meaning, leave with something actionable and measurable.
Steve Wiideman, Wiideman Consulting
Q&A with Jim Boykin
Don’t just come learn from the one of the industries longest practicing SEOs. Interact! Questions will be expertly curated from within the DMO community a week prior and then answered live on camera by the one and only Jim Boykin of Internet Marketing Ninjas.
Jim Boykin, Internet Marketing Ninjas