Traditional media is struggling to get the buy-in as marketers are finding it hard to justify spending on media where it can be difficult to measure outcomes. With advances in technology, though, and continual shifts in the customer journey, some marketers are turning back to incorporating traditional media into their marketing plans in order to generate a point of difference in the ever cluttered online environment.
At this event, we look to uncover how traditional and digital media can work together to cater to the full customer journey and form the ultimate marketing plan.
Speakers:
- Andrew Lane, Head of Sales & Client Engagement, Salmat
- James Bayes, Digital Sales Director, Seven Network
- Tanya Manyan, Head of Marketing & Communications, PICA Group