Humans exist through their community and their conversation. Brands are no different, and particularly brand that have been created through the Brand Storytelling process. Conversation is the oxygen that sustains great, human brands, and done well, creates tribes of customers and fans.
The art of digital conversation teaches you how to take that authentic story you have developed for your brand, and expressing it in a way that triggers deep emotional responses. It’s about discovering a language that shapes the content you create or curate online, forming it into a natural expression of your brand.