As marketers we know consumers and disruptive technologies constantly change in this industries. There are always battles with pressure, while still relying on experience of best practice. You understand the nature of this profession and the increased accountability to be revenue-drivers and not cost centres.
Some of the key takeaways include:
- Gain actionable insights
- Make industry connections
- Be active in your marketing community
- Be inspired by a supercharged line-up of thought leaders