Selling Simplified (SSG), a global leader in data-driven B2B demand generation,
is thrilled to host a panel discussion on ‘ABM – The Future of Marketing in a Cookieless World’ during the Account-Based Marketing Leaders Virtual Forum APCA 2021, 8 July 2021. The session will touch on the concern many marketers have whereby irrelevant ad content will lead to waste, and that personalization will be lost. Reverting to a “one-to-many” or “spray-and-pray” approach guarantees targeting inefficiencies. Marketers need to begin investing in first-party data and collecting specific personas to prepare. In our panel discussion, learn about the importance of thinking long-term and building market resilience in a world without cookies. A data-driven approach to ABM is a winning strategy now and in the future.
Moderated by SSG’s Managing Director APJ, Darren Brain, together with key industry experts, learn about:
- Implementing a successful ABM strategy
- Investing in first-party data and thinking long-term
- Addressing privacy concerns and data ethics
- Types of ABM & ABM Scaling
- How to get started