The topic for this session is not new, but it’s one that continues to surface across the industry and is still causing us some confusion. And, that topic is AI.
The term AI alone can be daunting, over the years it’s become a marketing buzzword that a lot of businesses have claimed to have and do well. But what does it mean for you as a marketer and how can it help you drive efficiencies and effectiveness?
Webinar key learnings:
Artificial Intelligence (AI) is key to driving marketing efficiency and effectiveness today, but there is also plenty of resistance. Instead of putting it all into the “too-hard” basket, marketers need to understand that data, combined with AI and machine learning technologies, provides three key indicators that can help revolutionise marketing strategies:
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Patterns
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Preferences
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Predictions
Join Quantcast Chief Marketing Officer, Ingrid Burton, as she breaks down the essentials of AI for Marketers and explains each of the ‘3Ps’.
Ingrid brings a wealth of knowledge and experience to the table having led the marketing function for various global organisations operating within the AI, machine learning, SaaS and big data space.