With the rate of change in social media it can be hard to keep up. The bigger it gets the bigger the conversations get. In 2017 there were plenty of big conversations which included trust, health, political influence, privacy, regulation, and advertising. As a marketer it was hard to keep up with where they stood in relation to the big platforms, the best approach and what were the right results.
The speaker, Zeina Khodr will talk about what marketers need to know for 2018, creating thumb stopping content and how to be prepared as social media matures.