There has been a macro shift in consumer-brand relationships.
And consumers have never wanted to connect with brands more than they do today.
Brands are now ingrained in culture, and because of that organizations have a responsibility to that culture in a more profound way than ever before. Not only do our customers want us to engage in the societal issues they care about, they are demanding it and this has only accelerated throughout 2021.
Your ability to align your marketing with the values of your customer will be a key differentiator in 2022.
Reuters Events: Strategic Marketing 2021 brings together the world’s most influential CMOs and marketing leaders to discuss the impact of brands on society, leverage new digital touchpoints, and unleash the opportunities that come with this shift in consumer-brand relationships.
This year, we’ve opened the Strategic Marketing flagship event to the global marketing community with free access to all live sessions, interactive Q&A and polling, the virtual expo, discussion boards, and roundtables, for marketing professionals.