A one-day training course providing strategic thinking and practical tips. Offered each month in Sydney’s East. Classes are small (up to 12 people.) It’s a live, in-person workshop with an experienced educator.
What’s in the social media course?
This is our popular all-in-one package – where we cover the key bases in a day. The key components of the course are:
1. Big picture / strategic thinking
- the key principles for success in the long run
- what you can learn from businesses using it well
- what you can expect to get out of social media
- where social media fits in with your overall marketing
- which social media platforms to use
2. Key aspects of developing the major platforms
- how to use Facebook for marketing your business
- tips for maximising the effectiveness of Facebook
- what to post on Facebook / what works best
- examples of best practice (small business and large)
- an intro to Facebook advertising
- Facebook learning resources
- how to use Instagram for marketing your business
- tips for maximising the effectiveness of Instagram
- what to post on Instagram / what works best
- examples of best practice (small business and large)
- Instagram learning resources
- how to use Twitter for marketing your business
- tips for maximising the effectiveness of Twitter
- what to tweet about / what works best
- an explanation of the key Twitter tools
- examples of best practice (small business and large)
- Twitter learning resources
- how to use Linkedin for networking, branding and B2B
- tips for maximising the effectiveness of Linkedin
- examples of business people using Linkedin well
- Linkedin learning resources
YouTube
- how to use YouTube & videos for marketing your business
- tips for maximising the effectiveness of YouTube
- types of videos you can put on YouTube / what works best
- examples of best practice (small business and large)
- YouTube learning resources
Blogging
- how to use blogging for marketing your business
- tips for maximising the effectiveness of your blog
- what to blog about / genres of blog posts
- examples of best practice (small business and large)
- blogging learning resources
3. Social media planning
- the key elements of a social media plan
- prac session where we brainstorm content ideas
- the steps to take you from ideas to plan to implementation
- how to schedule content to platforms ahead of time
4. Key issues
- how to build and then interact with your community
- what to do about negative comments
- how to measure ROI (return on investment)
5. Starting and managing your time
- intro to social media sharing platforms
- how to schedule platforms ahead of time
- how to feed and interlink your social media and website
- other tips to help you save time