This event brings together social marketers from the government, research consultancy, and non-government sectors for a thought-provoking discussion and Q&A session.
Social marketing, or as now often referred to ‘social change marketing’ (to distinguish it from Twitter and Facebook ads!) has evolved dramatically over the past four decades in Australia and overseas. We are a long way now from Norm telling us to think about “Life.” and to “Be in it.” How far have we come in this journey and in developing effective campaigns for social change and health promotion? And importantly what’s been the role of good social and market research in optimising effectiveness of such campaigns? This is what we will explore at our upcoming 11 April event in Sydney.