Without an understanding of what it takes, the boss will not be able to make crucial decisions that support a website’s organic search success.”
About the Workshop
We have developed this SEO Training for Marketing Managers and professionals who aren’t involved in the day-to-day of SEO but need to know how to take their website to #1 on Google.
The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over 25 years of search engine research and successful search engine optimisation for clients.
Class includes Q&A time to ensure the material is understood.
Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course.
Key Learnings
- Importance of SEO
- How Google works
- How a search engine-friendly website impacts online traffic and revenue
- What factors cause a website to rank in organic search results
SEO Framework:
1. On Page SEO – (Content, Blogs etc)
2. Technical SEO – Site Architecture & Performance 3. Off Page SEO (Content Marketing & Digital PR)
- Competitor Analysis – Marketers will absolutely love this
- What spam tactics must be avoided to prevent loss of revenue
- Setting Realistic Expectations
- Case Studies: Companies That Have Run Successful SEO Campaigns
- Questions to ask your SEO Team or Agency
- Tools of the Trade – We will show you how you can use tools to gain valuable insights