Whether you’re a B2B or B2C marketer, client-side or agency, stay ahead of the curve and learn SEM online at this 1 day workshop. Search engine marketing (SEM) makes it easier for your customers to find you. The pay-per-click (PPC) marketing is a cost-effective, highly convenient channel that can transform your business without a huge spend.
What you will learn:
- Review the pay-per-click marketing landscape, including an overview of the role of search in today’s media mix, theoretical exercises, presentations and discussion
- Get an introduction to the key players and an explanation of the main components, terminology and acronyms and the basics for search engine marketing strategy
- Setting up, monitoring and optimising a paid campaign
- Understand how to develop a search engine marketing strategy and how this integrates with other online and offline channels