Search Marketing Summit, a concept that we started working on 2006, was the our original branding of our multi stream/multi day conference targeted at the Australian & New Zealand search marketing community, it set the standard for search marketing conference content here in Australia with sessions specifically built for marketers with an interest in more intermediate to advanced search marketing conferences here in Australia, the conference also complimented our Search Engine Boot-Camp event that was targeted at entry marketers.
In 2007 our Keynote Speaker was Chris Sherman, having Chris at the event indirectly led to us joining forces with Third Door Media in a licensing agreement to rebrand Search Marketing Summit to SMX Sydney – Search Marketing Expo in Australia.
Whilst we enjoyed our long relationship with TDM & SMX we decided that SMX Sydney 2015 would mark the end of our licensing agreement for the Search Marketing Expo brand as we seek to recapture our unique Australian brand and identity with Search Marketing Summit, 2016 see’s us in our tenth year of educating marketers on the fine arts of search engine marketing.
From a content, delegate and exhibiting perspective nothing will change, as we are still catering towards search marketing professionals and in house marketers that work within search every day and Barry Smyth will still be responsible for conference programming and speaker selection.