This workshop is designed for marketers/team leaders, digital marketers and eCommerce specialists who are looking to understand how to set a holistic digital strategy for their channels that works for their budget, team, and overarching business goals.
Creating a digital strategy can be daunting and challenging without the knowledge of wider business goals, the metrics that define success and how channels work together holistically to drive growth.
This workshop helps participants to build a holistic digital marketing strategy from the ground up, starting with setting the expectations of the wider business on what success looks like for each channel, followed by showing participants how channels work together and how to identify the value they each bring, particularly when some key stakeholders look solely at numbers and conversions.
It guides participants to set a strategy using data unique to their customer and product offering, offers a take home marketing budget template for participants to utilize in their workplace, as well as some strategies to implement across paid social, paid search, SEO, and content.