Mumbrella Digital Essentials Virtual

Understand the changing trends within Australia’s digital media landscape is fundamental to creating great digital marketing strategy and outcomes. We’ll refer to select research across the industry to paint an unbiased picture of the current landscape. All research papers will be available to download following the course, within the online learning area.

• Understand the bigger picture of Australia’s digital landscape
• Explore the trends that are driving the innovation in digital strategies
• Focus your marketing efforts where the Australian audience resides

Take a look at the two dominant strategies of owned media production and learn helpful tools and tricks to optimise your website. With these insights you’ll be able to refine the impact of traffic and audiences across your owned platforms to achieve your marketing goals.

• Learn how to tweak your website, apps, emails & more to increase marketing results
• Follow an on-screen demonstration of a leading analytics package
• Discover marketing tools and techniques to take your assets to the next level

Content marketing has long been a buzzword and many brands are making it key to their marketing strategies. This part of the course will outline the major opportunities and challenges that content marketing provides. We highlight this through case study analysis, reviews of strategic models and helpful marketing tools and on-screen demonstrations.

• Discover the four major strategies to make content stick with your target audience
• Review examples of Australian and international content marketing campaigns
• Learn how to leverage your content across paid, owned and earned media

Social media strategies can be grouped into common strategies that are applied over and over again across the industry. We boil down every social media strategy into 10 convenient steps allowing you to benchmark your strategies.

• Break down social media strategies into 10 simple steps so you can can apply them to your business or brand
• Learn how to evaluate social media influencers and social media accounts
• Go behind the scenes of the largest paid social media platform in the world – Facebook

Through a unique approach, get insights on the structure of digital paid media so you can increase your confidence when dealing with paid media buys. You’ll be more confident spending your budgets, and pushing back on your media agency as you’ll have the inside knowledge on managing your digital paid media investment.

• Gain a unique approach to managing digital paid media
• Get your head around digital marketing acronyms so you can negotiate and evaluate your agency’s digital schedule
• Be more confident investing in and signing off on digital media plans

Watch and learn as we outline the two major programmatic processes and delve into the current landscape so you can finally understand this often complex topic. Through the session we will review the major players and outline multiple measures for how you can protect your brand when purchasing programmatic.

• Understand the programmatic media landscape and the major benefits to the industry
• Review the major players and how the technology is working for marketers
• Appreciate the major challenges and pitfalls programmatic media can bring to marketers

Learn about and witness firsthand both the communication and commercial opportunities popular analytics programs can provide marketers. You’ll also learn how you can automate this process to save you stacks of time and energy.

• See first hand how popular analytics programs are being used
• Learn how to generate great consumer insights from your paid, owned and earned media
• Leverage stacks of free tools to use the very next day after the workshop

Marketing automation is potentially one of the most underrated digital marketing opportunities available right now. Using one lucky participant’s brand, the attendees will walk through a live demonstration, creating an automation strategy and developing an outline for their marketing automation program.

• Watch as we craft an automation program live in the workshop for one lucky participant
• Uncover great resources to help you choose the technology that will help you implement an automation program
• Learn the major marketing applications of this under-utilised channel

Some things change, others stay the same. We get to the bottom of measurement and reporting issues around attribution & vanity metrics by cutting through the mountains of crap around reporting. Build your confidence – so that you’ll never fear analysing a digital media report again – by learning a simple six step process to digital marketing and media reporting.

• Learn how to simplify and confidently present your digital marketing reports
• Automate and create shortcuts to fast track your regular reports
• Reframe and position your reports differently to stakeholders to avoid confusion and information overload