As digital advertising investment has increased to represent over half of the total ad market in Australia in FY 2018, accurately measuring its impact is more important than ever. The MeasureUp conference, the only measurement focussed conference in Australia, will look at the latest ways to assess digital ad effectiveness. Hear local and international speakers discussing ways of measuring both the opportunities available for advertisers and the impact of their investments.
Whether that’s the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical topic for the industry.
So, on Tuesday October 25, 2019, IAB Australia will hold its annual measurement conference, MeasureUp, at PwC in Sydney.
As the body, at the heart of independent measurement, the IAB is bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. The conference will help shape digital and cross-media measurement in the Australian market for the next 12 months.
How do you and your business MeasureUp?