Human beings are wired to listen and learn via stories. Despite this, the world of business has sidelined the power of storytelling and relied too heavily on data and logic.
A half day hands-on workshop-style program that’s designed to give you practical tools to help communicate your ideas to colleagues, stakeholders or customers.
Topics Covered
- Theory – what is a story? Story telling vs business communication.
- Story Telling Frameworks – Simple but powerful story telling frameworks including 4P’s and SCQA that translate a raw business idea into story format.
- Tips and tricks – how to put flesh on the bones of the story so that that it will engage the audience and encourage them to take action.
Key Learnings
- A portfolio of tools and techniques to add power to your next presentation, keynote or briefing document.
- Confidence to share your story and encourage your audience to take action.
- Practical application – your own live business message translated into story format.