Social media and online activities are now part of our everyday. They are an efficient way to communicate with your group, members and key stakeholders, however the challenge is to understand the audience you are targeting, so you can decide which platform will have the greatest impact and reach this audience.
This interactive session will provide a basic overview of marketing, understanding what you are marketing and who you are marketing to. Then in turn, an understanding of the most popular social media platforms used in Australia and insights on the best way they can be used effectively to engage and communicate with your target audience. This session will be most beneficial to groups new to promoting their organisations through social media channels.
What you will learn
- How to understand the market and its jargon
- How to use social media as a platform to market to your group
- Understanding your target audience
- Appreciating the pros and cons of social media platforms
- Ideas for creating content
- Tips and hints for preparing a social media plan