Going beyond the act of plastering a generic message?
Marketing and Communicating for Student Recruitment and the Australian Higher Education Sector
Listen, network and learn from your peers:
- Macquarie University
- Australian National University
- Charles Sturt University
- University of Technology, Sydney
- University of Southern Queensland
- University of Melbourne
- International College of Management Sydney
- University of New England
A number of topics will be covered during the event:
- How does one influence the mindset of prospective students to view the university as valuable?
- How does one effectively highlight the unique features of a university, going beyond the act of plastering a generic message?
- How can you win their trust and translate the marketing campaign into generating actual numbers?
- What are the digital marketing must haves?
- What is the expected impact of deregulation – what this means for student recruitment and how can you best respond?
The event will bring to you:
- Best practices: Student recruitment and branding (South Asia perspective)
- Understanding deregulation & student recruitment – what it is & how best to respond
- Getting your message right
- Digital marketing must haves
- Personalising your marketing strategy instead of a generic burst
- Overcoming challenges while planning a marketing campaign
- Enterprise relationship branding strategy for universities
- Influencing the mindset of prospective students
- Going beyond mainstream social media