As the people usually tasked with managing a business’ CRM and promotional communications, marketing professionals are at the coalface of complying with the Privacy Act 1988 and Spam Act 2003.
In a world where major data breaches appear to be an almost weekly occurrence in the news, and after penalties for non-compliance recently increased to the greater of $50 million, three times the value of any benefit obtained or 30% of the company’s turnover, compliance has never been more important.