In order to stay competitive with the industry you need to embrace all of the digital technologies. There are many different components with a digital transformation including content management. This session has been designed to show you how a digital strategy can help you lay the foundations for you digital transformation and help you with the ongoing maintenance as well. You will take an in-depth look at what is involved when migrating your business into the digital landscape.
It will cover:
- The main phases of a web transformation project
- How to undertake a content audit
- Identifying what existing content to keep, repurpose or cull
- How to manage stakeholder interactions and requests, plus much more!