Strategic partnerships are an important part of any marketing strategy and can take many forms from shared content, product placement and distribution through to creating joint products and services and connecting experiences across brands to benefit the customer.
Whether you have partnerships with influencers or other brands, marketers and organisations can benefit in attracting new audiences, gaining trusted referrals, leveraging brand equity and accessing customer insights.
At this event, we’re going to find out how marketers are successfully leveraging partnerships to add value to customers and drive business for the organisation. We’ll find out what partnership success looks like and how brands are utilising performance based metrics to evaluate ROI. Our speakers will share how they setup and leverage partnerships, what the digital execution looks like and the outcomes they achieve.
Whether you are already leveraging partnerships or are keen to do more, this event will give you unique insights to help you progress your partnership plans.
Our Speakers Will Cover:
- Various partnership models and examples from traditional affiliates, social media, influencers, channel partners, direct brand partners, paid advertising
- What success looks like for different partnerships and sponsorships
- How to effective track and measure ROI with various tech
This event will be held live, in-person in Brisbane’s CBD. Following COVID-19 protocol the event is capped at 100 attendees. Early bird tickets are on sale now. Buy 3 get 1 free group discount is only available for a limited number of tickets and will become unavailable once sold out.