This is an interactive and highly practical workshop on how to use paid search. It will provide you with hands on experience into the tools and techniques that you can start using right away such as free tools like Google Trends, Keyword Planner and Ad Preview Tool. The session will also cover building and optimising an AdWords campaign, advanced techniques, upcoming AdWords changes as well as building paid search landing pages.
Free for IAB members (max 3 per company). $150 for non IAB members.