MeasureUp, the largest measurement conference in Australia, will return for its 9th year on the 10th September 2025. MeasureUp brings together delegates across insights, data, advertising and agency professionals, marketers, academics and vendors to co-create and influence the future of marketing measurement thinking. This full day immersion is filled with networking, inspiring presentations, debate on the hot topics and sharing of best practices for a sustainable and innovative digital advertising and measurement ecosystem.