Following the success of October’s digital Festival of Marketing, we’re proud to present a series of three Festivals taking place in 2021, beginning with The Bottom Line on 23-25 March.
This virtual event will help you determine what you focus your time and money on and how to measure the success of the decisions you make. Expect provocative, practical and punchy sessions that will help you make more effective decisions, maximise opportunities and more accurately measure success.
Day 1: Planning for success
The effective deployment of marketing budgets starts with a clear sense of what you are trying to do, where you want to play, and what success would look like. Discover how to start the planning process.
Day 2: Making decisions
Once you have worked out what you’re trying to achieve, you need the tools to support and inform execution. Discover how to drive the decision-making process.
Day 3: Measuring success
How to determine what good looks like and what to measure are key considerations when communicating the impact of investment to internal stakeholders and delivering return for company and customers. Discover what to measure and how.