Co-curated by experts and leaders after studying hundreds of businesses that have achieved great success on Facebook and conducting a research to find out the techniques and methods they use.
- Identify the three key advertising platforms on Facebook and describe their functionality
- Learn about the features and placements of Facebook Ads
- Understand how the Facebook Algorithm works
- Reproduce the Facebook Ad structure
- Complete a paid strategy template based on the three steps to creating awesome Facebook ads
- Create immersive campaign and learn how to implement and run new marketing campaigns
- Understand buyer stages and how your content needs to be configured to match your audience
- Describe the three types of targeting offered by Facebook
- Identify five core principles of effective community management
- Understand the five core principles of effective community management
What to expect when you are studying the Facebook Marketing Course
- 15-20 hours of online, self-paced learning with unlimited mentor support
- Six months of course access to complete at your own-pace
- Work on the strategy for your chosen organisation or personal brand
- Quizzes to self-check progression
- Tools and templates that are immediately applicable
- Free access to monthly masterclasses with industry experts
- Opportunity to be part of a thriving Facebook group with like-minded individuals