This one day intensive introduces participants to the concept of using integrated marketing communications, including sponsorship, to successfully market consumer and business events. Learning outcomes include techniques for identifying and attracting sponsors, pitching to them and engaging them in the process. On completion of this workshop participants will also understand how to leverage communication tools such as advertising, marketing public relations and digital resources to improve the short term financial objectives together with long term brand building.
The Strength of this workshop is the method by which your facilitator will “lift the lid” on tried and true techniques and will help you relate these to your own situation through a high level of participation and interaction throughout the day.