Email marketing can generate an astounding $42 for every $1 spent, which is a 4200% ROI. However, it requires its own unique set of content, skill set, and design considerations. Under the pile of emails people receive every day, how can you make your email stand out?
Designed for professionals with little to no background in email marketing, in this workshop, you’ll learn how to develop and drive email strategy, best practices and principles for getting users to take action, simple strategies and A/B tests to maximize conversions, and what to measure and track.