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Digital Marketing Fundamentals

We’ll dive into the latest online trends before introducing the importance of knowing your brand value and audience. We’ll then dive into the fundamentals of key digital marketing channels and how you might use them.

We will use real life examples to give you a better understanding of key channels like, search engine marketing and SEO, social media, email marketing, content and more.

Learning Outcomes

If you want to learn more about the fundamentals of digital marketing, get a introductory insight into the key channels and get up to date with latest lingo and concepts, this 4-hour workshop is for you.

This hands on workshop will deliver actionable insight to get your started in digital marketing, whether you are new to digital or looking to enhance your learning.

Topics Covered

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