Facebook, Twitter, Instagram, TripAdvisor – names you’ve probably heard, but do you know how to use these rapidly growing platforms to promote your business and engage with current and potential customers?
This session examines a range of digital marketing options, including social media, email marketing and blogging, to help you understand what would work for your business.
This topic covers:
- The best social media platforms to use for your customers
- How often to post
- In-depth looks at Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram
- Ideas for creating content
- An introduction to blogging
- Email marketing
- Mobile marketing
- Understanding review sites
You’ll receive a practical workbook that will help you to clarify your digital marketing strategy, and there will be an opportunity to ask questions.
This session is the ideal starting point if you’re feeling overwhelmed by social media. Or perhaps you’ve set up your Facebook page and aren’t getting the results you expected.