Netflix is famous for being a data-driven organisation and as such their approach to marketing is heavily reliant on innovative data strategies. In this keynote presentation, you will gain insights into how data engineering supports marketing outcomes at Netflix, allowing them to be more effective and efficient and have a greater understanding of their customers.
Satya Kunapuli, Data Engineering and Analytics, Netflix
Satya leads paid media marketing analytics at Netflix. His team of data engineers and analysts are responsible for large-scale data processing to power machine learning algorithms, enable marketing experimentation and provide actionable insights for effective campaign planning and optimisation. He has over 20 years of analytics experience across different verticals and subject areas at companies like Disney, Yahoo!, Intuit and Silicon Valley startups.