The re-invention of retail had arrived far before the pandemic. The changing way in which consumers’ purchase, from window browsing to the convenience, personalization and experience of online shopping. Consumers no longer want a simple transactional purchase, they want to own and influence the brands they buy with.
This trend coupled with high streets continuing to cut jobs, close stores, and in the worst of cases pile into administration – now more than ever, the need for digital is real. Providing a frictionless, integrated Omni-channel experience, from mobile to store and anywhere in-between, has become the benchmark for optimizing the customer journey and reaping the business rewards.
Retailers are faced with the burning need to innovate and embrace digital transformation while remaining cost-conscious. CX Digital Retail joins executives in CX, Omni-channel and e-commerce, to explore strategies and insights through deep-dive case studies and interactive panel discussions. Learn how to redesign the consumer-brand relationship, design a seamless Omni-channel experience and an agile digital transformation strategy that continuously exceeds customer expectations.
Key Themes To Be Discussed
Leveraging CX technology
Ensure you are maximising the whole suite of CX technologies including AI, Robotics, VR, IoT and more
Omni-channel and mobile-first
Discuss how to lead your business transformation with 2020’s smartest and market leading CX strategy
Optimising data and insights
Explore Data optimisation, connectivity and consumer insights to ensure flawless CX and digital quality
True Business Agility
Predict and deliver on changing customer values whilst keeping these at the core through visual content