Research shows that user-generated content (UGC) is more authentic and trustworthy, and subsequently, more influential, than brand-generated content (BGC). So, in this new era of social influence and multiple digital touchpoints, it is consumers – just like you and I – that have the power. In this webinar, we will talk about building customer relationships to generate online brand advocacy (OBA) for your brand.
Key takeaways:
- Understand what OBA is and how to nurture your consumers to become your online brand advocates.
- View examples of OBA given by consumers
- Explore how brands integrate OBA into their digital marketing strategies
- Preview the latest research into OBA